Hello, I'm back baby!

After a long year of rest, recovery, and fully embracing everything Norfolk has to offer, I’m back! 💥♻💖

It feels like things have come full circle. 11 years ago, I started AL in my bedroom 🥹. Now, I’m back in Norfolk—where I grew up—no big team this time around. Just me in my little studio, working with existing stock and fabrics, creating again. ♻

XS (6-8)S (8-10)
M (10-12)/(12-14)L (14-16)/(16-18)
XL (18-20)XXL (22-24)
3XL (26-28)4XL (28-30)
5XL (32)

Introducing 'Heidi Hacks'

Welcome to Heidi Hacks! I'm giving extra studio fabrics and past stock a second life with fun, custom tweaks on limited-run garments.

As many of you know, I spent years growing up hating my body, so creating clothes that fit every body is deeply personal to me. While studio stock is naturally limited, I'm bringing back Made to Order very soon (hello, Whitney Week!) to make sure no one misses out on their perfect fit.

Fair warning: these Heidi Hacks are super limited, and once a piece sells out, it’s gone for good!

SHOP

It's SO nice to be back!

Definitely feeling the love, thanks guys!! I hope you find something that you love 👇👇👇 (I’ll be discovering more styles and sizes as I work my way through the studio over the coming weeks, so keep an eye 👀out for new arrivals in your size.)